Most caps are adjustable or one-size, so there's barely a fit question — a hat try-on is pure style confidence, and that's exactly what a still image answers.
Yes. Ello generates the hat on the shopper's own photo from your existing product image — no 3D model, no live camera. The shopper is judging style, not exact fit, and a still image answers that.
The job isn't fit, it's confidence. Caps are mostly adjustable — but shoppers still hesitate on whether a hat suits their face and look. Seeing it on themselves resolves that.
Use existing product photos, put the result on the product page rather than behind a camera prompt, and start with bestsellers. One-click on Shopify; a script tag anywhere else.
The sourced deep-dive: read the blog post — every number cited.
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