The Ello team

Four people build, run, and stand behind Ello — no layers, no account managers.

• Andrew — Founder & CEO. Started Ello in high school and has run it for over a year, learning by shipping, selling, and sitting with real merchants. His goal: a product that provably works, where the dashboard can show a store exactly what it earned.
• Lincoln — Head of Growth Operations. Runs the engine behind the scenes: pipeline, systems, and the day-to-day operations that keep Ello moving.
• John — Head of Brand. Owns how Ello looks, sounds, and shows up.
• Rhys — Head of Strategic Partnerships. Based in Los Angeles and deep in the clothing space; seasoned in deal-making and deal structure, leading Ello's partnerships with larger brands.

See the team's standard in the case studies →